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ABOUT US

Humanizing Technology

Midea Group is a Fortune 500 company, with robust business growth across multiple sectors.

We believe in humanizing-technology, which means we provide customized solutions based on our deep understanding of human nature, enabled by the joint forces of 52 years manufacturing excellence and global leading robotic and automation technology. 

We go above and beyond to embrace the future, constantly exploring and inventing to meet the ever-changing demand of our customers and consumers.

QUICK FACTS

MILESTONES

  • 1968

    Mr.He Xiangjian led a group of 23 Beijiao residents to start the business with only CNY 5,000.

  • 1980

    Seizing the opportunities created by the Reform and Opening-up Policy, Midea started to make electric fans and thus had entered the home appliances industry.

  • 1981

    The company registered the "Midea" trademark, which marked the birth of the Midea brand.

  • 1985

    Midea entered the AC industry, establishing the exploration of new product categories in home appliances industry.

  • 1988

    Midea was approved by the State Council as a "Electrical Products Export Base" and became the first company in Guangdong to be granted the rights of self-managed import and export. In the same year, Midea sales exceed CNY 1,000 million.

  • 1990

    Midea invested more than CNY 100 million to build the first high-end industrial park.

  • 1992

    Midea went through shareholding reform and it was listed on Shenzhen Stock Exchange in the next year, becoming the first listed township company in China with a modern management system.

  • 1997

    Midea started to implement the Product Division System which laid the foundation for today's organizational and management structure.

  • 1998

    Midea's global revenue exceeded CNY 5 billion. In the same year, Midea established the Wuhu manufacturing base, the first outside Guangdong Province.

  • 2000

    Midea held the Millennium Ceremony to mark the start of a new era. In the same year, the sales revenue of Midea exceeded CNY 10 billion.

  • 2004

    Midea further diversified its product portfolio by carrying out a series of mergers and acquisitions. It expanded its business to refrigerator, washing machine and other white goods.

  • 2007

    Midea built its first overseas manufacturing base in Vietnam.

  • 2010

    Midea's sales revenue exceeded CNY 100 billion. In the same year, Midea's new headquarters building went into operation.

  • 2011

    Midea carried out a new round of reform and transformation and achieved solid results.

  • 2012

    He Xiangjian, the founder of Midea, resigned from the Board, and Paul Fang was named as the new Chairman.

  • 2013

    Midea Group became the first company in mainland China that successfully privatized the listed company and the group went public.

  • 2016

    Midea acquired 80.1 % equity of Toshiba Lifestyle Products & Services Corporation and acquired 80% equity of Clivet.

  • 2017

    Midea acquired 94.55% equity of KUKA and 79.37% equity of SERVOTRONIX, officially entering the robotics and automation industry.

  • 2018

    The year marks Midea's 50th anniversary. Together with 1800 new employees, we will create a better future.

  • 2020

    Midea has entered the Fortune Global 500 for 5 consecutive years from 2016 to 2020.

OUR NEWS

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